Show & Tell Dispatch, 31st May 2019
Because critics help your cause to succeed
You're going to love complaints this week—if you give them a hearing.
Because every complaint is a gem; it sparkles light into a corner of your business. It shows you still have a relationship with the person who's disgruntled.
It's an opportunity for you to re-kindle the love that brought you together.
This is what we suggest to you today.
This week, we offer you (hopefully) useful tips about showing your business off in an attractive style.
Thank you very much for welcoming us.
Roger & Paul (& Anne)
How to…
Our [GAB*] Tip
Make every message appeal to the goodwill of people you want it to reach.
The Guide Dogs Way:
Play your best
Arise from falls
Keep on going
Use your head
Shoot for goal
Be proud of your work
We're by your side
*Genuinely Attractive Business
Podcasting phenomenally shows people what you stand for
“A podcast gives you an arena to show your expertise & passion for your niche. Your enthusiasm & speaking prowess also adds an authoritative air to the topic, something the written word cannot express... regular podcasts that have sound information and good ideas help establish you and your brand as market leaders.”
Staff, WebProNews
3 Podcasts about Cars & Motorbikes
(1) Behind The Glass
(2) EV News Daily—Electric Car Podcast
(3) Adventure Rider Radio
We (Roger & Paul) share our "Business Jazz Podcast" weekly: Here's an episode: "Please complain about our weekly service".
Roger creates a visual for each episode. Usually, it's a cartoon. Sometimes, it isn't. It invites people to listen:
"The purrfect pick me up."
Past work—BiteSize Sillies
What: BiteSize Café Bakery wants you to have at least one bright spot in your day. That could be a treat in one of its cafés. Or a smile from its social media feed. We make these silly jokes for them. It sets BiteSize (Instagram) apart. It shows people BiteSize (Facebook) is a fun place to come—in the physical world and online.
Your next step
Your next step may be a cup of coffee—and a few minutes of thought.
Imagine Simon Sinek said to you "Genius is in the idea. Impact, however, comes from action."
Would you be inspired to move? Would you spring into action? Would you change something to make your business more genuinely attractive to people that matter to you?
Thank you very much for welcoming us into your world.
Have a [GAB] week,
Paul (and Anne and Roger)
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