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Ireland
Marketing departments have ruined everything.
Building an email list used to be easy, especially if you didn't ask anyone whether they wanted to be included. They got your emails, no backsies. There was some attrition, of course, and it upset a lot of people, but the collateral damage was considered justifiable by marketing executives. Besides, they weren't doing anything illegal, so regulators weren't too fussed.
Bad news.
Our dispatch readership is getting smaller.
What could be causing it?
Perhaps the problem is we have too many subscribers?
If your audience isn't listening, you're addressing a crowd that's too big. There are people in it who shouldn't be. (Maybe you shouldn't be reading this even?)
It's a liberating thought.
Almost nobody turned up when councillor Kieran McCarthy held his first public clinic. But his second clinic was a roaring success. Here’s how he did it.
