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Podcasting
Roger here. Writing this intro from the heart.
I wasn't sure whether to send our dispatch today (its scheduled release day). I'm a little shaken at the moment. Maybe you are too. And I doubted it was the right time to send out a monthly round up of lighthearted newsletter insight. In the face of cataclysmic events, Show & Tell's work seems very small indeed.
Businesses today are genuine. They are guided by authenticity. They reek of honesty.
Isn't it awful?
This issue of our dispatch celebrates lies, deception and falseness.
We have adopted these as our new values.
Bad news.
Our dispatch readership is getting smaller.
What could be causing it?
Perhaps the problem is we have too many subscribers?
If your audience isn't listening, you're addressing a crowd that's too big. There are people in it who shouldn't be. (Maybe you shouldn't be reading this even?)
It's a liberating thought.
This past week, we thought about effective messages.
We agreed: short is best.
Are you new to our dispatch? You are very welcome.
Are you a returning friend? You are always welcome as well.
Here is insight for first timers (it is available to repeat visitors too):
Once upon a time, we decided we wanted to give you useful information, every week, delivered in a format that surprised and delighted you. We swore we'd deliver our best work. We promised that we would trip up your eyes and ears, and this dispatch would cling to you after you closed it and lived happily ever after.
I’m thinking of you on the day after Brexit. Say what you like about Brexit, but it's certainly bold.
In Ireland bold means naughty. In the UK it means fearless.
Whatever your business, being fearless attracts attention. People admire courage. Confident communications carry further. Bold works.
We’re writing this on Chinese New Year's Day—the Year of the Rat—more precisely Year of the Metal Rat. Some of your customers, staff, suppliers may be Rats. You might even be a Rat, like
Gwyneth Paltrow, Al Gore, William Shakespeare, TS Elliot, George Washington, Pope Francis, Nigella Lawson, Ralph Steadman, Hugh Grant, Diego Maradona, Bono, Erin Brockovich, Tim Cook, Mark Zuckerberg, Katy Perry, Andres Iniesta, Prince Harry, AB de Villiers...
