Surprising revelations confound our brains
Hello,
It's Roger at the helm for this issue.
Other surprising facts:
Brazil nuts are radioactive.
Your banana is a descendant of one plant grown at an English stately home.
Paul used to only cut his hair once a year.
Surprising facts, figures and statements are sticky. They stay with you.
How sticky is your business?
Our Three Tips to enhance your stickiness:
Make people look twice—did they see what they thought they saw? Or are they right to feel it was something else?
Listen to revealing podcasts/read revealing books about things we take for granted or simply can't imagine ever happening.
Be daring—we don't remember stories that mimic what we've heard many times before. Ads for cars and sofas and food are the same, again and again. Can you think of a way to say the same thing a different way?
As for Sticky,
We want Show &Tell to be übersticky. We know we have competitors. So in 2020, we're going all out and covering ourselves in super glue. (Is glue that covers you "überglue"?) People will carry our work away with them, whether they like it or not (several meanings).
We want people to say:
“I've never seen/heard/read/experienced that before.
... Show & Tell must have made it.”
And:
“I must hire Show & Tell.”
How will you surprise people in 2020?
Thank you for giving us a share of your attention this year. We hope we earned it.
This is the final dispatch from the front line of 2019.
We'll be at your shoulder again in 2020.
With best wishes,
Roger (Paul & Anne)
Comfort for cold teeth
Our [GAB*] Tip
People love it when you make them look twice at everyday objects used in an unorthodox fashion.
The Sensodyne Way
It doesn't look quite right.
In this light
my x-ray vision is disturbed.
On second attempt
I see sharp & clear:
shining white armour
that blocks my ice cream fear.
Podcasts to make you sticky
"Podcasts stick in your ears, your mind & in your craw."
—Anonymous—
Podcasts to listen to that will fill you with magnetic stories:
(1) Brought to you by...
(2) You Must Remember This
(3) Answer Me This!
We (Roger & Paul) make "Business Jazz" weekly. It's a podcast about genuinely attractive business.
The next step is into the unknown
Don't settle for saying the same thing about your work or your business as your competitors.
Convince your buyers by offering them something out of the ordinary in the telling of your story.
Will you listen to one of the podcasts we linked to above? What you hear may help you keep the talk going at the Christmas dinner table. Or during a chance meeting with your next big client.
Tell sticky stories and you'll travel far and wide on the minds of others.
Have a [GAB] 2020,
Roger (Paul and Anne)