Is This a Welcome Return?
Hello,
It's been so long since our last dispatch, you might be thinking to yourself, "Who the hell are these people?"
Or you might be embracing this message like a dear friend you thought was lost.
Either way, we have some explaining to do.
Short version
During the pandemic, we lost our way. And now we've found it again. We specialise in creating and managing email dispatches for businesses.
Long version
Click here: Switching from Content Looking for a Purpose to a Purpose Looking for Content
Our ambition for this dispatch from now on is to give you something each month that is empowering, enlightening and entertaining—the best of what we've learned and created in the preceding weeks.
Roger, Paul & Anne
Nofin'
(Work by others that leaves us lost for words)
The clever people: DDB
A short story about loss: 73 to 100 million sharks are killed each year for their fins.
Talk of loss prevents lost attention
Your business becomes more attractive when you tell stories about loss—particularly about what your customers might lose if they don't act swiftly.
Examples:
limited-time offer
limited edition
limited supply
limited availability
only a few places remaining
one-time deal
expected to sell out quickly
expected to become extinct soon
Fear of loss encourages action. If you do it right and not like this:
We also saw:
“TODAY’S OFFER: Buy any 2 drinks and pay for them both!”
New work: video
Talking of drink...
This is an non-commissioned video we made following the launch of Bertha's Revenge Navy Strength Gin. Roger likes Bertha's Revenge and has worked with Justin and Antony at Ballyvolane House Spirits Company on numerous occasions.
S&T Plug: We make videos and put them in your dispatches
Big effort
We created this image for the BiteSize Café Bakery newsletter when they started roasting their own coffee beans.
Your next step...
Please tell us whether or not you're happy to see us again. We're keen to know.
You can say "Hello" here: hello@showandtell.ie.
We're looking forward to visiting you in your inbox again next month,
Roger, Anne & Paul
PS—You can find back issues of this newsletter and a sign-up button here (in case this email was forwarded to you):
