Give Your Audience an Inch & Hope They Take a Kilometre
We've been worrying about some questions this week.
When we speak to our audience, do we:
use familiar words and numbers they love?
reveal or conceal?
talk about things they want to know?
Do you worry about the same things?
We made this entire issue of the dispatch in search of answers.
Revealing Communication
(Work by others that we think is fabulously attractive and revealing)
The clever people: Y&R Paris
The clever people: TBWANEBOKO, Netherlands
Our [GAB*] Tip:
Show, don't Tell.
*Genuinely Attractive Business
Show & Tell Work
Our client BiteSize closed its cafés several days before the Irish government covered the nation with the blanket of lock down. They miss the daily contact with their customers in the physical world. But they are still speaking with their customers daily in the digital world.
Example:
Podcasts Help People Understand
“There is an audience for any podcast. And there will soon be a podcast for any audience.”
People have a million things that interest them. They want and need to know more—especially about the thing your business is expert at. If you don't talk to them, they can't hear you. You won't be able to help them learn and understand better.
Try this podcast episode produced by Show & Tell for law firm Ronan Daly Jermyn:
Business Jazz Asks: Are You an Imperialist?
In the latest episode of Business Jazz, Paul and Roger suggest questions you should ask your audience so you can understand their preferences better:
Are you an Imperialist?
Does the day have 24 hours or 2 x 12 hours?
Do months occur before days?
How long is Paul's Rod?
Should the euro have been called the florin?
Our podcast ("Business Jazz") is one of the world's most precise podcasts. We hope it sounds like a genuinely attractive business to you.
Please tune in here:
Stick a Rod in Your Audience to Fathom Whether They Are out of Your League
Abnormal Service Will Be Resumed...
A Call to Action Goes Here...
Please let us know what questions you ask yourself about your business.
What is the most attractive question you ask about your own business?
Have a [GAB] week,
Anne, Paul, and Roger